So, what’s the story behind the Shifting Patterns logo? Relationship building is fundamental to our work, so what better way to represent what we do than through a convergence of dialogue boxes that convey multiple meanings.
According to Edgar Schein in his article, “On Dialogue, Culture and Organizational Learning,” dialogue goes beyond our ability to communicate effectively through active listening. It is ultimately a form of creative problem solving where people learn how to think innovatively together. In doing so, the group transcends the creative abilities of its individual members to achieve breakthrough solutions that were previously unimaginable. Imagine what our world would look like if we engaged in meaningful dialogue across the public, private, and plural sectors, as represented by the converging circle, square, and cloud boxes.
Our logo also illustrates the types of transformative change that we seek to catalyze. Shifting Patterns recognizes that the starting point for all change takes place at the individual level. At the heart of personal transformation is following through on our commitment to take constructive action on the issues that we deeply care about. At the organizational level we amplify our ability to create positive change by joining with others who share our interests. Organizations that effectively mobilize the creative talents and passion of their members have the potential to generate social change. This involves transforming social systems so that they become more inclusive and just. Like most change processes what appears to be simple on the surface often reveals multiple layers of complexity the more we examine it, much like the “double take” feel of our logo.
Lastly, our logo represents the importance of integrating head, heart, and hands into our work with changemakers. The head represents our knowledge of organization development and the commitment to continue to develop expertise in this area. The heart fuels our passion for facilitating social change as well as the care we take to build effective helping relationships with changemakers. The hands reflect our experience applying use of self as an agent of change, which also serves as a model for our interactions with clients and partners.